Native news and niche posting wrapped in hyper-local advertising are the inevitable future of profitable media. Significant publishing businesses are heading under with the weight of many mouths to feed and long, expensive distribution channels to get their messages to their readers’ farmhouse tables. Since the canopy opens on this space, nimble, smaller, even home based press companies are sprouting. successful multi niche blog
How has this happened? I believe that it is a blend of diminishing returns on the old ‘rivers of gold’ (once manipulated by the big end of town), with the advent of a glut of mass media channels and technologies for new delivery models. The financial ‘backbone’ of traditional newspaper publishing was always the classifieds, real property and automotive, along with per-copy purchase revenues. To start a newspaper or magazine you necessary to already have a dozen other titles in the steady, invariably launched by your father’s father.
Then the internet hit. Initially the impact was minimal, however in the last few years as readers start looking elsewhere for their information, the industry has recently been whisked into a tornado of panic. Suddenly Valuable Dolly does not have all the answers. Abruptly the same news on the homepage of any $1. 50 newspaper exists prior online, with related links, videos and community judgment… for free!
When was your last time you bought a paper specifically to view classifieds, real estate or automotive goods, or to find out about a news item someone described in passing? How a lot of your friends subscribe to daily or even every week delivery of any print newspapers? Now think of how many newsletters both you and your friends register to, or how fast you get your media from online search motors, news websites or signed up communities.
Concurrently with changes in end-user viewing habits, technologies exploded, affecting no industry more so than the media space, which is on fire! Details is considered the most heavily invested item about this planet, far going above oil, gold or development. Efforts to tap into this multi-billion dollar industry are breeding new prosperity and plenty of fresh ideas.
Faster online cable connections, the rise of some terrific content management systems that allow even the layman to get online and become master of his domain in a matter of days, the online social media trend and the ready gain access to support all augur well for the inventive entrepreneur. Young business owners no longer compare engines under the bonnet or men, instead websites, hardware and online careers.
Inevitably the greater technology poured into the media-scape the more players flock to find out gold, which in turn further creates the public to be even more discerning in its consumption of that media. But everybody knows this – what is the chance?
So here is the punchline – the bigger the toybox and opportunity of possibility, the more we see end users planning to dissect their information chunks, making these pieces smaller and more relevant to their personal hobbies. They want local media about their neighbourhoods. They will want to get a magazine from the caffeine table that invites them into a community of other Brazilian Pink-spotted Lizard lovers, and they want to know they can supply into their media of preference, contribute some of their own insights, incorporate.