The moment discussing the use of social media as a marketing tool for business, generally it is merely the big names such as Facebook and Twitter that grab the spotlight. The reason why are obvious. They are the most popular social multimedia platforms with a supporter following running into hundreds of thousands. Which entrepreneur wouldn’t want to capitalize on such an expansive following for his business?
Yet , there are many more lesser-known social platforms that do equally well to promote your business in the online marketplace. Instagram is one to name. Instagram provides you with a fairly easy way to not only grow your business but also to reach your targeted audience. This post discusses why your business should leverage Instagram as a marketing tool. instagram online
There Are More Dynamic Users Than You Consider
Instagram has managed to earn more than one humdred and fifty million active users. The number might still be smaller than that of both social media biggies mentioned at the start, but what must be noted is the time period through which it has managed such growth. That made its debut only in 2010; so, that is truly commendable. That also shows promise for future growth.
The Business-Like Feel
If compared Facebook . com and Twitter tend to be more personal. Instagram has a business feel to it. This is where 70% of the world’s leading brands play. It means some serious business. A survey confirmed that Instagram users usually tend to share, like and comment on brand posts far more often than that observed on other social media sites.
The ability to share stories and activities visually through visual content is also a factor that is constantly on the add users to this social site. Consumers prefer visual content because it is much easier to read, understand and discuss rather than having to sift through pages and pages of content. In Instagram, you can post high quality photographs and videos that are traditional to your business.
You can utilize such visual content to tell the story of your business and build a personality for your business. You can put it to use to showcase what happens concealed from the public view adding transparency to your business.
Flexibility in Editing and enhancing
With Instagram, you do not just have an possibility to upload original photographs and videos, but also edit them to get them to most relevant to your business. The filters allow you to add the consequences you want by using colors, vignettes and lines. This all can help set up a strong brand charm for your business without really loss of much.
It Is For Every Businesses
When you consider Instagram and the image content it works with, the essential thing that comes to mind is the simple fact it is best appropriate for product-based companies. That they could possibly put up photographs of the products they are selling or product demo videos. The use of Instagram is not restricted to a particular business. Product and service-based businesses may use this social media platform as well. How you put it to use will depend on your creative potential.
Especially, it is a fun way to go about promoting your business. You should use user-generated content to your advantage, track your analytics and drive more and more traffic to your business.
So whether you’re a tiny business or a huge one, a budgeted business or one with a sufficiently large marketing budget, you must use Instagram as a marketing tool for your business.