When you have SEO on your head and are searching for an SEO professional it is important to make certain you get the correct solution, the 1st time. Like any service enquiry, you should a) communicate evidently what you need and b) make certain you understand what services are on offer, and what the expected answers are going to be for the price. In short you should make sure that both parties have the same expectations. “Website top of Google” is a hazy comment to be made by either yourself or your supplier. “To list on the first site of the Google search results for [phrase X]” is much better: it is very clear and can form an outstanding objective for the SEO work gonna be undertaken. But you should be careful here too: if your potential SEO professional starts making guarantees about Google rankings, then which is not good. Yahoo itself states that no person can guarantee rankings in the Google search results. Identifying the keywords that you want your website to rank in the Search results is essential and this list should be agreed by both parties. It is much easier to get a site ranking well on the search motors for more specific, targeted phrases (e. g. “seo sunshine coast”) than more generic phrases (such as “SEO”). In addition to this there are a number of technical aspects about your website that will make your website more “friendly” to Google, and easier for your SEO provider to optimise. These are things that should be discussed and understood before to getting started with the major search machines optimisation of your website. Here’s what I recommend you consider and discuss with possible SEO suppliers, during those crucial debate stages. 痞客邦做外部連結SEO
How you can help your SEO Provider Do you really know what the phrases you need to rank highly on Yahoo for are? Or do you need your SEO professional to find this out for you? The SEO professional will have a number of specific tools available which allow him or her to research what keyphrases your target market actually uses on search engines to find your services and products. These phrases often differ from the ones you may intuitively think of, because you are pondering from your own point of view as the seller, you naturally use terminology and jargon related to your industry, and generally speaking it can be difficult that you can really put yourself in the shoes of your possible client. However your SEO professional will encourage your thoughts on what keyphrases to get started on with, and will be able to research and develop a pool of keywords for which you need your website to rank well on Google. Also look at your opponents to see what keyphrases they use, and/or found to be ranking well on Yahoo for, and generate a list. Provide these data and suggestions to your SEO supplier. Describe your focus on market to your SEO Professional. Who/what could they be (demographics) and where draught beer (geographic targeting)? This will determine the terminology, grammar search phrase etc to be used on your website and the right phrases to be contained in the SEO (e. g. “optimised” in UK, Compared to “optimized” in US). That will also help your SEO professional if this individual or she comes to formally telling Google where to geographically target your website. Allow your SEO professional see your home page’s Content Management System (CMS – the location that you login to, to deal with your website) so that an assessment can be produced as to how SEO (or Google) friendly your website is. If some crucial SEO requirement is impossible with your current CMS then this is best determined early, and sometimes a rebuild of the website might be recommended at this time. Where is your website hosted, and who by? The physical precise location of the servers after which your website is hosted can be uncovered by Google and used to target your website in the country-specific search results (i. e. “pages from [country]”). There are an amount of other factors that contribute to this, but it is important information that you should give to your SEO professional. It is also important to ensure that your website is not published in a “bad neighbourhood”. This can be with a webhosting provider or on servers that also hosts poor quality, or dodgy websites such as spam sites, or website link farms. Being associated with these kind of website can be bad for your success on Google. What domain name names point to your website? Do you have just the one, and there several domain brands pointed to your website? If there are a variety site names for your site and the management of such is not done appropriately then Google may impose a penalty against one or more of the website names. This is because Google of course does not desire to be displaying multiple replications of the identical website or web pages in the search results (called duplicate content). Have any Search engine9419 (SEO) activities recently been undertaken on your website previously? Importantly have any of those “submit your website to several search motors for cheap/free” – type of things been done for your website by you or anyone more? They are frowned after by Google and if charges have been imposed or the website stagnated on Google because of them, then that makes your SEO Professional’s job much harder, and results more difficult to achieve.