We frequent many SEO and Web Marketing forums on a daily basis every so often there is a debate about the SEO industry and values. After being associated with a number of these discussions, it has become really clear that the key trouble is the facts that no two SEO companies are alike and no single methodology. It is rather hard to make statements about the industry overall because is actually debatable just what ‘SEO’ is. Mix in the very fact that most SEO companies keep their methodology and advertising campaign strategies secret and we have a situation where every company is totally different with completely different results. web 2.0 backlinks
Fact 1: There is not any specific SEO methodology. SEO is actually defined by wikipedia as a process of increasing traffic from Search page results to a site. Of course, HOW they accomplish that is the real question to result in the arguments.
Fact 2: The success of an SEO plan is determined by the site framework, websites content, keywords, method used, and exactly how popular the site is. A web site are unable to just rank for almost any arbitrary keyword. SEO is also not voodoo. It can be common sense, problem solving, and Online marketing mixed together. If your site provides no value to users, it probably won’t rank.
Fact 3: Some ‘SEOs’ do search engine optimization and some do search engine mind games. Of course, it is all marketed as SEO. Unethical optimization provides results at any cost and is always short-term (usually ends in a restricted domain name). Ethical marketing opens up the site to the major search engines and provides permanent benefits.
Fact 4: Most SEO companies get paid whether or not your site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and move on to another client. With any luck ,, the site ranks. In the event that it doesn’t, they will have more clients.
Fact 5: Most SEO companies use both ethical and dishonest inbound linking strategies. To increase profits, it is very common for SEO companies to buy bulk links from India, links on spam/scraper internet sites, or sell large directory submission plans. It is also common for SEO companies to put huge amounts of the contract into inbound connecting to replace with the poor quality of the internet site seo.
I don’t think it is fair to define the industry as a whole without figuring away what is wrong with it and how SEO companies can overcome it. So, just how exactly do we determine what excellent and bad about the industry? I have now recently been involved with the Net for over a decade and, specifically, with the SEO industry for almost 4 years and I’ve seen the inner workings of major SEO companies and countless clients who got been burned by way of a previous SEO campaigns. Along with numerous Net postings and forum discussions talking about the same basic problems, I’ve gathered a set of the most frequent issues.
Problem 1: Responsibility for Results
It’s no secret that the great majority of SEO companies take no responsibility for results. It is a fact that no Seo services can guarantee results (and if they do, they are lying to you). It is also a fact that the client is taking a risk by spending money with an SEO company that basically says ‘We’ll do what we can’. SEO companies simply promise they’ll do the work to ‘optimize’ the site, but without full disclosure of their methodology, what exactly is the customer paying for? No other industry sells an item with no guarantees and no specific set of work that will be completed. Of course, SEO work is actually the sales of information and keeping the facts of a methodology is important, but the blend of secrecy and no responsibility for results really makes SEO campaigns high-risk. Therefore, how can an SEO company decrease the risk for the consumer and provide the best grade of service?